Holland & Barrett wellness retail chain to open 120 stores in partnership in Romania, Greece and Bulgaria

Holland & Barrett, active in wellness retail, has entered into a partnership with the Fourlis Group, which will open stores in Greece, Romania, and Bulgaria. Fourlis Group is one of the leading retail and consumer goods companies in Greece and the Balkans, Cyprus, Bulgaria, Romania, and Turkey. They operate stores in these territories for leading brands such as Ikea, Intersport, and Athlete’s Foot.

“We are excited to make wellness a way of life for even more people, bringing Holland & Barrett’s range of products and world-leading expert advice to new customers in Greece, Romania, and Bulgaria through our strategic partnership with Fourlis Group We are already the health and wellness destination for customers in all our overseas markets, so we are confident that our multi-channel offering in Greece, Bulgaria and Romania will prove to be just as popular. H&B is fast becoming a truly global brand, with H&B products available in stores and online in 18 countries around the world, with more planned for the future,” says Alex Dower, Chief Commercial Officer, Holland & Barrett.

The Greek group aims to become a leader in the health and wellness sector in Greece, Romania, and Bulgaria and intends to open 120 Holland & Barrett stores over time, with the first Holland & Barrett stores and website launching simultaneously in 2022.

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According to Profit.co.uk, the Holland & Barrett retail chain was founded in 1870, and has a network of more than 1,600 stores in 18 countries around the world, including more than 800 stores in the UK and Ireland.